Brand Voice Lead - Dubai

Responsibilities:

Develop brand communication and activation strategies for the brand and business units.
Create and manage marketing campaigns to drive UVs, sign-ups, and first-time deposits, with timely reporting.
Build and manage partnerships with key corporate and B2B partners.
Propose and deliver innovative communication ideas to enhance brand positioning.
Oversee and streamline operational processes to align with strategic goals.
Establish benchmarks for brand campaigns and business units.
Lead and direct the team in executing brand strategies, adjusting when necessary.
Identify cost-saving and process improvement opportunities.
Support company-wide initiatives and contribute to strategy meetings.
Prepare progress reports for senior management.

Qualifications:

Proven experience in crafting impactful brand communication with a showcase portfolio.
Knowledge of Web3 or crypto preferred, or experience in trading if not.
Min 7+ years in brand or product marketing within finance and tech.
Strong skills in analyzing trends and data to identify brand opportunities.
Experience managing integrated campaigns and end-to-end project execution.
Ability to build strong relationships across marketing disciplines and work collaboratively.

https://www.linkedin.com/jobs/view/3991680544

Posted on : 6 months ago, #3935, 2 views, Edit

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