Director, Integrated Marketing MENA - Dubai

Director, Integrated Marketing MENA - The Wall Street Journal

The international Integrated Marketing team leads the process of answering all pre-sale proposal responses outside of the US - ensuring that our competitive proposals not only showcase strong strategic and creative ideas but their scope can also be delivered on time, to budget and at best-in-class value for new clients and our long-term partners.

As the Integrated Marketing Director MENA, you will bring together the right people and resources from different teams and time zones, provide an understanding of the client goals and sectors, and steer successful pre-sale processes through effective collaborative time management and client-facing handling. Overseeing RFP responses from end to end, you will start with 'what is the problem we're solving?' to 'how are we going to report success?’ with a focus on the Middle East regions in a dynamic, deadline-driven environment and a collaborative international team across multiple sectors, no two days are the same.

Success within the Integrated Marketing team requires a passion for media, multi-sector curiosity, an editorial mindset, data fluency and a high standard for visual presentations, all brought to life through a working understanding of the media and advertising landscape and an ability to translate strategic insights into compelling and engaging advertising and branded content programs. You will report to the Executive Director of Integrated Marketing International.

Core Responsibilities

Daily pitch and RFP pre-sale proposal work that responds to client objectives and strategically communicates the value of The Wall Street Journal & Barron's Group media offerings vs our competitive set across multiple platforms
Formulate creative marketing strategies and multi-format integrated program opportunities including written proposals and visually-motivated pitch decks
Proactively ideate around and collaborate with MENA sales staff to create high-profile client-specific presentations
Support MENA Sales team members in client-facing meetings and handling to build The Wall Street Journal & Barron's Group relationships and ways-of-working reputation in the region across new and renewal business
Develop an expert understanding of The Wall Street Journal & Barron's Group media ad products and creative capabilities
Use research and data to share insights and support value propositions for client pitches and proposals
Regularly collaborate across teams in other time zones and disciplines including integrated marketing members in other regions, as well as content creation teams, media planning, campaign performance, research intelligence and events
Excel in post sale client handling to create a holistic client experience that aids deal renewal in the region
Work with Executive Director of Integrated Marketing to ideate, create and implement effective internal processes, transparency and organization
Develop, write and adapt marketing materials for regional iterations of The Wall Street Journal & Barron's Group products, audience narratives and commentary on the current climate across MENA markets and sectors

Skills & Interests

High level of organization and attention to detail
An effective and concise communicator including speaking and writing skills, while also being comfortable reading data and media plans
Excellent report writing, Google Suite (Sheets, Slides, etc.) and numeracy skills
Demonstrated problem-solving, resourcefulness and critical-thinking experience in a media and/or news environment
Curiosity for constant learning and the international news/media landscape
Strong interpersonal skills and ability to be an effective team member in-person and virtually
https://www.linkedin.com/jobs/view/4013349316

Posted on : 10 months ago, #3925, 2 views, Edit

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