Marketing Manager - Dubai

Job Purpose

The Marketing Manager - is a key marketing leadership role within the brand and overall Americana Restaurants organization. This role involves Brand strategy and end-to-end execution of both short and long-term objectives.
Lead the marketing operations in close partnership with market-level cross functional team (Operations, Revenue management, Technology, Legal & compliance). Develop tailored execution plans to address the brand & store-level challenges in the market.

Responsibilities:

Deliver brand business objectives in terms of market share, transaction growth, sales volume and profit growth.
Initiate, propose, supervise execution, monitor and evaluate campaigns and activities – Cluster, Market & Store-level.
Conduct a continuous review of the brand’s performance and identify the tactics and strategies to adjust on the short and long term
Collect and analyses competitor information in order to facilitate marketing strategies/plan.
Conceptualize, lead and control to produce high quality, consumer appealing and effective social, print & other advertisements that in line with brand positioning with help from the chosen advertising agency.
Improve & enhance QSR consumers’ perception of the brand versus other QSR competitors through excellent, meaningful, value added, and other brand & consumer relevant activities.
Engage with team and varied stakeholders across the organization to understand needs, capture ideas, and help the organization be creative, thoughtful, and effective around marketing efforts.

Requirement:

BS/BA degree in a business-related function
6-8 years of marketing experience with brand management background, from F&B/FMCG background.
Language Skills: Fluent English & Arabic
IT Skills: Excellent MS Office.

https://www.linkedin.com/jobs/view/4010467297

Posted on : 6 months ago, #3919, 3 views, Edit

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