Digital Marketing Specialist - Dubai

About Us:
At our Perfect Balance clinics on Reem Island, we provide comprehensive healthcare services including Physiotherapy, Dietetics, Osteopathy, Speech and Language therapy. Our goal is to enhance the well-being of our patients through exceptional care and innovative treatments. We are seeking a talented Marketing Specialist to join our dynamic team and elevate our brand presence through effective advertising, engaging video content, and strategic online campaigns.

Position Overview:
The Marketing Specialist will be responsible for developing and executing marketing strategies to promote our clinic’s services. This role requires a creative individual with expertise in video production, social media advertising, and digital marketing. The ideal candidate will have strong skills in creating compelling content, managing ad campaigns, and understanding SEO principles to drive traffic and improve our online visibility. Assistance with website design, content creation and design.

Key Responsibilities:
· Content Creation:

o Develop and produce high-quality video content for various platforms, including promotional videos, patient testimonials, and educational material.
o Edit and optimize video content to ensure clarity, engagement, and adherence to brand guidelines.
o Create engaging content for social media, including graphics, copy, and multimedia elements.

· Advertising and Campaign Management:

o Design, implement, and manage social media advertising campaigns on Instagram, Facebook, and other relevant platforms.
o Set up and manage Google Ads campaigns to drive targeted traffic and increase clinic visibility.
o Monitor and analyze the performance of ads, adjusting strategies as needed to optimize results.

· SEO and Digital Marketing:

o Develop and execute SEO strategies to enhance the clinic’s website ranking and visibility on search engines.
o Oversee and coordinate SEO efforts with external agencies or team members, ensuring alignment with overall marketing objectives.
o Track and report on SEO performance metrics and make recommendations for improvement.

· Strategy and Planning:

o Collaborate with the Clinic Partners to define marketing goals and objectives.
o Conduct market research to identify trends, target audiences, and opportunities for growth.
o Develop and execute comprehensive marketing plans to achieve clinic objectives and enhance brand presence.

· Collaboration and Coordination:

o Work closely with other departments to ensure marketing strategies align with overall clinic goals.
o Manage relationships with external vendors and agencies as needed.
o Stay updated on industry trends, tools, and best practices to continuously improve marketing efforts.

Qualifications:
· Bachelor’s degree in Marketing, Communications, Media, or a related field.
· At least 5 years marketing experience

· Proven track record of scaling and company growth from previous employment
· Proven experience in video production, editing, and content creation.
· Strong proficiency in social media advertising platforms (Instagram, Facebook) and Google Ads.
· Solid understanding of SEO principles and strategies.
· Excellent communication and project management skills.
· Ability to work independently and as part of a team in a fast-paced environment.
· Creative mindset with a keen eye for detail and a passion for storytelling.

Preferred Skills:
· Experience in the healthcare or medical field is a plus.
· Familiarity with additional digital marketing tools and software.
· Graphic design skills (e.g., Adobe Creative Suite) are an advantage.

How to Apply:
Please submit your resume, a cover letter detailing your relevant experience, and a portfolio showcasing your video and content creation work

https://www.linkedin.com/jobs/view/4015791593

Posted on : last week, #4029, 1 views, Edit

It is NOT ok to contact this poster with other commercial interests.

QR code Report as inappropriate