Marketing Campaign Manager - Dubai

We are seeking a detail-oriented and strategic Marketing Campaign Manager with a strong focus on lead generation and email campaigns. The ideal candidate will be responsible for driving marketing initiatives that generate quality leads and converting them into potential clients through well-planned and executed email marketing campaigns. This role emphasizes content planning and management across various platforms, excluding social media.
Key Responsibilities:

Lead Generation Strategy: Develop and implement targeted lead generation strategies through email marketing and content distribution, optimizing the customer acquisition funnel.
Email Campaigns: Plan, create, and execute effective email marketing campaigns, ensuring alignment with overall marketing goals. Use segmentation and personalization techniques to increase engagement and conversion rates.
Content Planning and Execution: Oversee the planning and creation of content for email campaigns, landing pages, newsletters, and other digital marketing materials. Ensure all content is consistent with brand messaging and objectives.
Campaign Analytics and Reporting: Monitor and analyze the performance of lead generation and email campaigns. Provide detailed reports on key metrics such as open rates, click-through rates, conversion rates, and ROI. Use insights to refine future campaigns.
Marketing Automation: Manage and optimize marketing automation processes, including setting up workflows, email triggers, and lead nurturing sequences to maximize efficiency and impact.
Cross-Platform Content Management: Coordinate content distribution across various platforms, excluding social media, to ensure a cohesive and integrated marketing approach. This includes websites, email marketing systems, and other digital channels.

Posted on : 4 weeks ago, #3873, 2 views, Edit

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